Keeping Health and Safety Alive launch
10 May 2012
It has taken 7 months and involved more than 70 RGU students, and last night in Aberdeen a brand new campaign to change the way we all think about Health and Safety forever was launched.
A group of third year students from the University, who were being mentored by a number of advertising, design, brand and marketing agencies, have been working since October on a project called “Keeping Health and Safety Alive”, which was facilitated by Aberdeen Airport.
After months of work, and then an intense ‘Dragons Den’ style judging panel, the selected campaign was unveiled at a ceremony at Aberdeen Art Gallery.
The brief for the students and agencies was to create a campaign to keep the message of health and safety fresh and relevant. It is not about reminding people to hold handrails or report spills – as important as that is; it is about trying to engage us all, in every walk of life, in creating a positive safety culture.
The campaign which the judges chose was designed by a group who called themselves ‘Volare’. Their campaign was entitled “Play the clown, pay the price”, and it was a generic campaign, which can be used by any business or industry. It used a range of visual print media, poster sites, radio as well as social media and other e.networks, and the hope is that corporate supporters of the initiative will find it fits well into a number of their own channels.
Steven Law is the airport Head of Health and Safety. He explained why the Volare campaign was selected: “All of the judges felt that this campaign contained images which were visually very striking, and contained clever messaging concepts – both subliminal and overt at the same time. In a number of their images there was no specific reference to H&S, yet the subliminal message was clear to see. More than anything we all felt this campaign was eminently transferable. It would look as much at home in an airport, on an offshore platform, in a school, in a shopping centre – anywhere where people gather and have any level of interest in their own health and safety.
“It is important to add here that each and every one of the campaigns clearly involved a lot of hard work, and all the judges were very impressed with what we saw. Our congratulations go out to all the students who took part in this module, and our thanks to their mentoring agencies”.
The project, which was launched in partnership with RGU and Lufthansa, formed a graded module for the students, turning a paper exercise into a very real challenge.
Rita Marcella is the Dean of RGU Business School. She said: “This was a wonderful project for our Communications and PR students to work on as it tested their capacity to design and deliver a very real and meaningful message.”
The campaign will now be promoted, with help from interested businesses, throughout the city and shire over the summer months. The hope is that a large number of businesses will be inspired to adopt the campaign and promote it through their own channels and networks.
The judging panel was made up of Airport MD Derek Provan, and Head of H&S Steven Law, Dirk Schreier from Lufthansa, John Mayhew from NATS, Ricky Duff from Wood Group-PSN and Professor Rita Marcella from RGU.
- Ends -
Notes to Editors:
Anyone interested in promoting the campaign, which will be provided free of charge, through their own channels should contact Jason Stewart at Aberdeen Airport for more information. Jason can be contacted on Jason_stewart@baa.com