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A new name and a new direction

18/03/2013

Following months of work behind the scenes, and the removal of the old name from some key locations, a new name and a new name-style was officially launched for Aberdeen International Airport today. 

The change sees the word “International” officially adopted into the registered name of the company, and the introduction of a fresh and strong new colour scheme.  

Derek Provan, airport MD, said: “This is an exciting time for the airport and for our customers. This launch, and the prominent place that it is taking on the front of the building, sends a strong message to our passengers and the wider community of our intentions to continue to grow Aberdeen as an international airport.

“We have formally introduced the word “International” into the registered name of the company, and will wear this with pride as a driver of our aspirations. We have been successful in recent years in introducing new international routes to Aberdeen, and will continue to strive to do so.  This launch signals our intentions in a bold public manner.”

Jan Emery is the airport Marketing Manager. She explained how the change came about: “In Autumn 2012, the name ‘BAA’ was formally dropped by our parent company, allowing each of the airports in the group to operate in a more stand-alone manner. The team here took that opportunity to adopt a new name-style which more closely reflects the intentions and on-going strategy of the business.

A programme has begun to install the new name across all aspects of the business.  This is set to take a number of months.

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