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Charity partner takes centre stage at Aberdeen International Airport

17/07/2014

Today marks the grand unveiling of a special poster board campaign for Friends of ANCHOR which will see North-east cancer care take to new heights, thanks to Aberdeen International Airport (AIA). To mark the Airport’s official charity partnership with Friends of ANCHOR prominent advertising space has been earmarked for the coming weeks to celebrate the launch of the airport’s two-year pledge of support.
 
The face featured in the advertising campaign is Courage on the Catwalk 2014 model, Caroline Mackland who has worked at AIA for over 27 years. Caroline was diagnosed with cervical cancer in 2001, aged 31 while she was 26 weeks pregnant with her son, Lewis. Caroline and her clinical team made the brave decision to deliver Lewis at 29 weeks so that Caroline could receive the life-saving treatment.
 
Now cancer free and mother to her healthy 13-year old son Lewis, Caroline is set to inspire and uplift the tens of thousands of passengers and passers-by who will see her message of hope featured on the billboard - “celebrate the beauty of life”.
 
Mother-of-one, Caroline Mackland (45) from Kinellar, comments; “It’ll be funny seeing my face staring back at me every morning as I drive to work over the next couple of weeks!
 
“It’s a great honour to be asked to be a part of the airport’s advertising campaign for Friends of ANCHOR. Having cancer has shaped me into the person I am today and I hope to show others that it is possible to get through this terrible disease.”
Caroline’s message of inspiration will also be included in the airport’s indoor advertising sites and digital media screens. The space has been gifted by the airport to recognise its two-year charity partnership as well as encouraging visitors to the airport to pledge their support for the cause with a special text donation line set up especially for the campaign – “Text “LIFE24 £5” to 70070 to donate to Friends of ANCHOR”. 
 
The charity was chosen through a staff-wide vote which took place at the beginning of the year. Four local, worthy causes were put forward for the staff to select their chosen charity and Friends of ANCHOR was the clear favourite.
 
Aberdeen International Airport’s official charity partnership with Friends of ANCHOR is the first partnership of its kind in the airport’s 80-year history. The dedicated support from the airport is further to their community panel initiative which donates in the region of £30,000 to local appeals and organisations every year.  
 
As Sarah Rochester, Media and Communications Manager at Aberdeen International Airport, explains; “With 3.5m passengers travelling through the airport last year and the numerous opportunities we have to engage our staff in fundraising and support we are excited at the prospect of making a greater impact in the community.
 
“Too many of us are personally affected by cancer, and as a team within the airport it’s a fight that unites us all. We want to come together to help make a difference – in terms of gifting our resources, time and fundraising efforts - to help Friends of ANCHOR do the incredible work they do for North-east cancer patients. What makes us so passionate about the cause is that we know we can help make a direct difference locally in Aberdeen. “
 

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