Excellence in retail

Our introduction of specialty retailing with downtown pricing, into our UK airports, signalled a revolution in airport shopping. Its scale and variety and the impact it had upon our retail revenue had never been seen before. Not surprisingly, passengers judge this experience against their normal downtown experience, so the retail we offer has to be as good as, if not better, in all our airports.

At BAA International Retail, we have helped our partner airports with this same strategic approach, transforming their airports into a genuine, value for money shopping experience across all the key product categories that passengers now expect to find, such as:

• Fashion, accessories and jewellery
• Leisure and sport
• Toiletries and health
• Technology, household and electrical
• Souvenirs and collectables
• Music and video, toys, games and entertainment
• Books, magazines and news

Through our investment in customer research, we identify the different retail interests and preferences at each of our partner airports. This research, combined with our own retail resources of talented professionals, with experience of virtually every retail sector, ensures we identify a uniquely distinctive mix of the best choice of retail brands, for each individual airport. As a result, you’ll find in every airport we operate a different range of some of the best known names in international, national and local retail.