Marketing support

Our marketing supports our retail partners’ businesses with opportunities for them all to participate.

Promoting our partners
Our retail marketing team run a programme of activities throughout the year, communicating to travellers the quality, value and range of all the products and services available at our airports.

Advertising
Major summer and other seasonal press, outdoor and broadcast campaigns help raise pre-travel awareness and understanding of the opportunities and benefits of airport shopping.

Seasonal promotions
To encourage greater traveller penetration and purchase levels, a series of on-airport promotions run throughout the year and often involve major joint activity with our retail partners.

PR and events
To support all our business partners and maximise the impact and effectiveness of our marketing activity, a year-round programme of PR is undertaken, including regular press briefings, media visits and special events.