Aberdeen Airport plans Norwegian promotional blitz

A bid to promote the north-east as a business and leisure destination will be launched later this week in Norway.

Aberdeen Airport is to lead a delegation to the three-day Reiseklar Travel Exhibition in Bergen, one of three Norwegian destinations currently served from the north-east.

The bid comes just days after a new daily service to the Norwegian capital Oslo took off from Aberdeen.

The promotional campaign is being supported by BAA Aberdeen, VisitScotland and other members of Aberdeen Airport's Business Development Forum, including Norwegian airline Wideroe and Aberdeen Hotel Association.

Aberdeen Airport Marketing Manager Claire Burt hopes the visit will raise the profile of the north-east in one of the region's key markets.

Norway is one of the top destinations served from Aberdeen, with 210,000 passengers flying to and from the Scandinavian country in 2008.

Claire Burt said: "With flights to Bergen, Stavanger, Oslo, Esbjerg and Copenhagen, Aberdeen is Scotland's gateway to Scandinavia, an important and growing market for tourism and commerce. The launch this week of Eastern Airways' new daily service to Oslo underlines the strength of the market.

"We will be promoting the benefits of using Aberdeen as a gateway into Scotland from Norway. Our data shows that Norway is second only to the Netherlands in terms of passenger numbers, and we are determined to grow the market. This important tourism showcase gives us an excellent platform from which to do so."


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