Airport unveils brand new website
Today marks the launch of Aberdeen International Airport’s brand new website, offering a bold new look and an enhanced digital experience for its visitors.
• Along with essential information on travelling through the airport and the facility to book everything from flights to parking, the site offers expert destination guides with travel tips and the latest weather reports to allow passengers to make a more informed choice on their holiday destination.
• The new ‘My Flights’ functionality allows users to ‘pin’ one or more live flights to their browser to provide up to the minute status updates on their screen.
• For those accessing the site via their smartphone, users can enjoy a streamlined, easy-to-use experience optimised for their device that allows users to keep up to date with their flight information on the move.
The new site builds on the improvements made in 2014 which are already enjoyed by over 100,000 visitors each month, with over 1.2million people visiting the site in 2014 alone.
Jason Stewart, the airport’s E-Commerce Manager said “After 13 months of research into the needs of our online stakeholders, we are delighted with the outcome. The new aberdeenairport.com is unique in terms of airport websites - we have implemented technology to understand our users based on their locations and flight selections and serve them the content they are most likely to want to see using this information. This approach is designed to enable our users to enjoy a seamless online experience as part of their overall travel journey.”
Simon Haven, Head of Client Services at KMP Digitata, the agency who created the site said: “We’ve worked closely with the airport to ensure that we’ve used insight and innovation to really push the boundaries of what the site can do. We set out to deliver a unique user experience for passengers providing innovative functionality to enhance the overall airport experience”.
The new website can now be accessed at www.aberdeenairport.com.